What is Covered in General SEO Services & Premium SEO Services?
Below, we will explain the items that are generally included in SEO services. What is typically expected from an SEO company is to get you number one right? Yes, being number one on Google, Yahoo and Bing are pretty much the most important thing your business can have in its marketing strategies. Getting to that number one spot isn’t always easy, though. There are many different aspects of SEO, what’s included, how it’s done and what you get in an SEO marketing campaign.
Some SEO Companies do it all while some are mediocre (they suck)
While some SEO companies will optimize your website, the content, the images, etc. not too many companies go above and beyond the scope of what they need to do to get you to that number one spot. Many SEO companies will do enough to get you to the top 5 or the front page and then they stop. At Front Street Media, we don’t stop working until you are number one and once you reach number one, we keep working so you stay at the number one spot.
So what are the main aspects of SEO?
Web Design El Dorado Hills
The most important aspect of your SEO campaign is your website, if you have a terrible website design, you will have an extremely high bounce rate (when people click into your website and don’t click on any other page) which will turn into a loss of sales. Deciding on the perfect website design and structure layout is crucial when developing an SEO campaign. The main thing we are looking for here are leads, right? Yes, an SEO campaign should be strictly developed around getting you as many leads as possible. In doing this, we need to look at many things other than just your website. Trust in Front Street Media Web Design in El Dorado Hills for your custom website design.
The content in your website is the heartbeat of your marketing campaign. Whatever content you are writing or developing will have a direct impact on what you rank for and the type of prospects you will attract. First, decide on the type of prospects you want and then from there determine your content marketing strategy.
If you have a weak content strategy, you will almost never have a well laid out internal or external linking structure. Believe it or not, there is a proper way in which you insert hyperlinks into your pages. With an excellent internal/ external linking structure in your website, the search engines will thank you and reward you by placing you higher in their index.
Deciding on whether or not have a blog strategy is a touchy subject. If you do decide that a blog strategy is right for, there are many upsides and down sides to think about. If you are running your blog for quite some time and stop randomly, the search engines are not going to like this. On the other hand, If you are consistently posting once a week for 3 years straight, the search engines will give you an ample amount of respect and reward you accordingly. Just keep in mind that if you are going to run a blog, just keep it consistent or don’t do it at all.
SEO vs. PPC
If you are just getting started with your website and marketing campaigns online, PPC (Pay Per Click) is a great place to start because you can get instant traffic and instant leads, while SEO may take 3-9 months to really start bringing in some quality traffic and leads. When you think of SEO vs PCC just understand that all marketing takes time and in the long run, SEO is going to better for your money because you don’t have to pay for every click.
With analytics being the key component in your online marketing efforts, it is important to have someone on your team that actually understands what they are looking at. Many “Marketing Companies” claim to understand analytics, yet have failed to change the bounce rate and increase conversions over time. Just be sure to ask your marketing company what the are doing to increase conversions. If you see a deer in the head lights or hear crickets, RUN!
In any case, give us a call if you have any questions about SEO in general. We are extremely knowledgeable in every area of online marketing and Search Engine Optimization.